YouTube ending 30-second unskippable ads, but it’s not all good news …

YouTube ending 30-second unskippable ads, but it's not all good news … YouTube is one of the undisputed cornerstones of the internet. It offers a vast repository of videos covering all manner of different subjects. Which is why billions of people have visited it since it was launched in 2005. There’s just one problem with

MakeUseOf

YouTube To Kill Annoying 30-Second Unskippable Ads But There Is A Catch

We all are avid YouTube users, but we solemnly hate the 30-seconds unskippable advertisement that pops up on most of the video at the beginning. Google has finally taken a note of how annoying these long ads are so it is now going to stop these ads

Wccftech

YouTube to Ditch Its Longest Unskippable Ads

Starting in 2018, YouTube has announced the platform will no longer show 30-second unskippable ads before your selected content. The idea is Google (who owns YouTube) wants to provide a better experience for viewers, or at least one that doesn’t

New York Magazine

In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads

“We’re committed to providing a better ads experience for users online,” a Google spokesperson told The Drum. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both

Tubefilter

YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formats

Longer isn’t necessarily better when it comes to mobile video. In a statement on Friday, YouTube said that it’s fazing out its 30-second unskippable ads for advertisers this year. Beginning in 2018, brands will not be able to buy the 30-second ad

SocialTimes

Soon, 30-Second Unskippable Ads Won’t Be Present on YouTube

It’s probably Earth’s biggest first-world problem: non-skippable ads before a video. We’ve all seen them, we all hate them. Now, Google appears to be doing something about it by not allowing advertisers to feature unskippable 30-second spots on their

Max Buondonno (press release) (blog)

YouTube’s unskippable 30-second video ads will sunset next year

YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting next year. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second …

Marketing Land

YouTube Will Phase Out 30-Second Unskippable Ads After This Year

The bad news is that YouTube users still won’t be able to skip some ads. The good news is that the ads they can’t skip will be shorter. YouTube parent Google told Emily Tan of Campaign about the shift to shorter ad formats, with a spokesman saying:.

Adweek

YouTube will do away with unskippable 30-second ads next year

Plenty of shorter unskippable ads will remain, but these TV-style commercials are going away. Nathan Ingraham, @nateingraham. 8h ago in Business. Comments. 875 Shares. Share (341). Tweet (102). Share (30). Save. Billy Steele/Engadget. If you’re not …

Engadget

YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats. YouTube to stop 30-second unskippable ads. In an official statement, Google explained that its aim is to provide a better advertising …

CampaignLive

YouTube Ads Will Get a Lot Less Annoying Starting in 2018

In a statement to Campaign, Google confirmed that 30-second unskippable ads will disappear from the beginning of many videos on the hugely popular service. Google told the site that the decision was made to provide a better experience for viewers:.

AppAdvice

YouTube Is Giving The 30-Second Unskippable Ad The Boot

YouTube will quit supporting 30-second unskippable ads as of 2018, it confirms today, and “focus instead on formats that work well for both users and advertisers.” Presumably, those winning formats include the six-second unskippable bumper ad.

MediaPost Communications

YouTube Is Dumping Those Terrible, Unskippable 30-Second Ads

Everyone loves YouTube, but nobody likes seeing a thirty-second, unskippable ad when they just want to watch a cat dive into a box, especially when it’s still not clear just how much of that ad revenue the video creator sees. YouTube has heard the …

UPROXX

YouTube will kill unskippable 30-second ads next year

Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video. In a statement first given to Campaign then confirmed by The Verge, a Google spokesperson said the company will focus on commercial …

The Verge

YouTube Is Scrapping 30-Second Unskippable Ads In 2018

YouTube will scrap the 30-second unskippable ads that its online video service is currently supporting, a Google spokesperson revealed on Friday. The short statement given by Google said how YouTube is now looking to put a larger focus on ads that both …

Android Headlines

YouTube to do away with unskippable 30-second ads in 2018

YouTube enthusiasts rejoice! A time without unskippable 30-second ads on YouTube is upon us. Google has announced that unskippable 30-second ads will no longer appear before videos in 2018. Instead, we will be treated to different ads.

GameZone

YouTube Ad Blocker No Longer Needed? Google Nixing 30-Second Unskippable Ads

Thirty seconds never feels longer than when you’re stuck watching an ad before a YouTube video. But Google announced some good news; it will be eliminating the 30 second unskippable ads come next year, according to Campaign. This doesn’t mean …

International Business Times

YouTube Killing 30-Second Unskippable Ads

If you watch a lot of YouTube videos (which, let’s face it, you do), and you don’t have a YouTube Red account, you’ve almost certainly encountered a 30-second advertisement you can’t skip. Continue Reading Below. Fortunately, those long, unskippable …

Fox Business

YouTube Will Stop Placing Unskippable 30-Second Ads in Front of Videos in 2018

YouTube will stop supporting unskippable 30-second ads on the popular streaming video platform beginning sometime in 2018, according to an official statement from Google given to Campaign. The move is said to be a way to provide a better experience …

Mac Rumors

YouTube will stop showing 30-second unskippable ads next year

If those 30-second unskippable ads on YouTube have you down, then good news: they won’t be around for much longer. In an announcement today, Google said that it will stop showing unskippable 30-second ads before YouTube videos beginning next year …

SlashGear

Google ditches 30-second unskippable ads on YouTube

Google will no longer force YouTube viewer to watch 30-second unskippable ads, saying that as of 2018 the ad product will be ditched. However, the 20-second and 6-second unskippable formats will remain. “We’re committed to providing a better ads …

The Drum